Have you ever wondered what separates managers from leaders?

    And exactly what are the key key attributes of successful leaders?

    This interview is essential listening for all aspiring leaders and a useful refresher for those currently in leadership roles. Duration 30 minutes approx.  Mp3  download.

   How long could your product or service line survive without change? But how do you innovate effectively? Is innovation a planned process or one where you just wait for the Eureka moment?

    Innovation is a hallmark of all world leading companies. And one of the most respected authorities on this topic is Keith Goffin Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Duration 30 minutes approx.  Mp3 download.

   Do you feel comfortable when the topic changes to business finance in meetings? Do you know your EBIT from your EBITDA? And what are the most relevant financial rations to see if a business is doing well?
                                            
   Interview with David Myddleton, Emeritus Professor of Finance and Accounting at Cranfield School of Management answers these questions and more. A must if you are to ask your CFO the right questions. Duration c. 37 minutes. Mp3 download.

   Have you ever wondered why there are so few woman leaders in business? If you are an aspiring female leader how can you best navigate the corporate maze and make your mark?

    This interview with Susan Vinnicombe, Professor of Organisational Behaviour & Diversity Management Organization Studies at Cranfield School of Management focuses on the issues woman face in business.  Duration 24 minutes approx.  Mp3 download.

   You often here people in business say that people are a companies most important asset. But that begs many questions such as how do you manage them effectively and how do you motivate them.

    The full interview with Shaun Tyson Emeritus Professor of Human Resource Management at Cranfield School of Management will help you get the best from your people. Duration 30 minutes approx.  Mp3 download.

   If you want your product or service to stand out from the crowd and to be the preferred choice of your customers then you must create an effective brand.

    Features interviews with Cheryl Giovannoni President, Europe and Managing Director, London of Landor and Simon Knox Professor of Brand Marketing at the Cranfield School of Management.  Duration 50 minutes approx.  Mp3 download.

   Have you ever wondered whether your firms marketing efforts are as effective as they could be? Are you setting your marketing budgets in the most appropriate manner? What markets do your products and services really serve? And are you making the same old marketing mistakes year in and year out?

   Professor Malcolm McDonald answers these questions and more. It will enable you to refresh your marketing thinking and reflect on how your firm can be more effective. Duration 32 minutes approx.  Mp3 download.

   Effectively managing and developing your firm's most important customers is key to your success for both small and large multinational firms.

    Lynette Ryals, Professor of Strategic Sales and Account Management at Cranfield School of Management will help you develop effective key account management in your business.  Duration 25 minutes approx.  Mp3 download.

   90% of CEOs think a crisis will impact their firm while they're in office, but only 40% of firms have a crisis & issue management plan in place. Sounds like quite a few CEOs need to listen to this interview.

    Discover how best to manage a crisis or issue should one hit your company by listening to this interview with Mike Seymour, International Director, Crisis & Issues Management at Edelmans. Duration 26 minutes approx.  Mp3 download. 

   Our voice - both in terms of what we say and how we say it - is one of the main ways in which we express ourselves. It has the ability to carry what we feel and think on the inside to the outside world. But often, by the time we are adults, our voice has become constrained and does not necessarily reflect who we truly are. Finding our own voice again can help us to communicate in an authentic and memorable way which engages and inspires others.

    Barbara houseman will help you unleash the power of your voice.  Duration 35 minutes approx.  Mp3 download.

   If you talk to most business people they will tell you that the economy – interest rates, taxation etc is of key importance but if you then ask them how well they understand the economy their eyes will often glaze over.

   Joe Nellis Professor of International Management Economics at Cranfield School of Management discusses key economic fundamentals we all need to understand to be successful in business.  Duration 57 minutes. Mp3 download.format

   Roger Edward Jones first book is a bestseller - over 17,000 copies sold world wide. Quite an achievement for a business book.

    The book solves the problems firms experience when seeking to increase revenue and build stronger relationships with key customers. This is a vital area that many large and small companies ignore at their cost.