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Packaging your messages so they 'stick'
"The more elaborate our means of communication, the less we communicate." Joseph Priestley When you read the other members only article on how to click into other peoples learning styles depending on whether they have a bias to a visual, kinaesthetic, auditory or digital style of communication. Well building on this, in this note I thought we would look at a simple way to package messages so the "stick". Bernice McCarthy's 4-mat system (**) places individual learning and behaviour preferences into one of four categories. We each typically have a bias to one of these categories. They are: Why - why not?: These people seek meaning in what they are being told. They like to know the ‘benefits' to them of your message. Typically, they have an auditory bias. What? : This group learns by thinking through ideas. They seek facts and needs to know what the experts think. A "What?" person will ask "What are the facts?". They soak up information and often have a digital bias. How?: ‘How' people learns by testing theories. They need to know how things work and seek usability in whatever they are being told. They are often kinaesthetic. So What? : These are the explorers. They learn by trial and error and seeks hidden possibilities. They will reflect on your message and engage in self discovery. They are often more visual. Let's take a look at how you can use the 4-Mat system when communicating your message to a group of people. - First tell people WHY your message is important. - Then state the WHAT of your message (here include facts and say - Next say HOW they can use your message (for example what are - Finally tell them WHAT WILL HAPPEN (the what if) if they do and don't use your message (best to focus more on the positive consequences to them of using your message). ** Ref: McCarthy, Bernice (1981). The 4Mat System: Teaching to Learning Styles with Left/Right Mode Techniques, Illinois, USA: Excel, Incorporated |
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