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MARKETING PLANNING – Podcast - An interview with Professor Malcolm McDonald, Emeritus Professor of Marketing at Cranfield University School of Management.
To listen now to this podcast (duration 3 minutes approx) click below:
or you may download the podcast. Have you ever wondered whether your firms marketing efforts are as effective as they could be? Are you setting your marketing budgets in the most appropriate manner? What markets do your products and services really serve? And are you making the same old marketing mistakes year in and year out? The full interview with Professor Malcolm McDonald answers these questions and Until recently was Malcolm was Professor of Marketing and Deputy Director, Cranfield University School of Management and is now an Emeritus Professor at the University. Malcom has written over 40 books, including the best seller ‘Marketing Plans: How to prepare them, how to use them', and more than one hundred articles and papers. Coming from a background in business which included a number of years as Marketing Director of Canada Dry. In the full interview available for purchase we discuss:
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Roger's BioRoger's focus: Guiding executives and organisations to unlock their potential and maximise their performance. Business established in 2001. Previous: 20 years progressive business experience to senior leadership roles. MBA degree (Cranfield), Conducted business in over 40 countries. For more details click here. Client ListAcademy for Chief Executives, Accenture, Alliance & Leicester (Banco Santander), Amadeus IT, Amdocs, Anthony Nolan Trust, Anya Hindmarch Ltd, Association of MBAs, Atkins Management Consultants, Avon Cosmetics, B&Q, Bloomsbury Financial Planning, Cisco, Cranfield School of Management Alumni Association, Deutsche Bank, Diageo, DSG, Eon, ERM, Ernst & Young, Freeport plc, IBM, Institute of Directors, Leo Burnett, LifeFitness, Logispring, Mondex, Mizuho Corporate Bank, MW Kellogg, OMD (Omnicom), PaperlinX, Pentland Group, Pictet Asset Management, PPL, Pritchitts, Richmond Events, Russell Reynolds Associates, SAP, Shell International, Shelter, Siemens, Smith & Williamson, Steamship Insurance, Warehouse Group, Winmark and World Hotels. What Clients SayRoger is a first class coach who delivers more value than you expect.
Excellent. Entertaining and informative. I could have listened to Roger for a longer session. The hour flew by.
Thought provoking and inspirational (in an understandable way). Doug Umbers, Managing Director, VT Merlin Communications
An excellent course and very well facilitated. It provides much-needed insights and adds real value to our day-to-day effectiveness.
I have gained more knowledge and skills from this workshop than other courses in recent memory. A must for every executive. |
more. It will enable you to refresh your marketing thinking and reflect on how your firm can be more effective. The full interview lasts 32 minutes (approx) and can be purchased from