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CRISIS & ISSUE MANAGEMENT – Podcast - An interview with Mike Seymour, International Director, Crisis & Issues Management at Edelmans.

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    90% of CEOs think a crisis will impact their firm while they're in office, but only 40% of firms have a crisis & issue management plan in place. Sounds like quite a few CEOs need to listen to this interview.

    Discover how best to manage a crisis or issue should one hit your company by listening to the full interview with Mike Seymour, International Director, Crisis & Issues Management at Edelmans. The full interview lasts 26 minutes approx and can be purchased from Roger's store.

Mike Seymour, International Director, Crisis & Issues Management, Edelman    Mike Seymour is responsible for crisis consultancy and support internationally at Edelman's, the world's largest independent Public Relations Agency, with over 3,000 people in 53 offices worldwide.

    Mike is a widely experienced risk manager and crisis counsellor, who has worked alongside senior management in handling issues that could impact negatively upon a wide range of national and international businesses and industries.

    In 1999, he worked with Coca-Cola during their European product crisis recalls. In October of the same year, he was also part of the strategic crisis management team for one of the train operating companies, involved in the major rail accident outside Paddington Station in London, UK.

In the full interview we discuss:
  • Can you plan for every eventuality?
  • Is your internal audience as important as your external audience?
  • Why your CEO is not necessarily your best spokesperson in times of crisis.
  • What tone should you adopt when talking to the media during a crisis ?
  • How to best prepare for and handle a crisis?
  • What should be in your holding statement?
  • How should you manage rumours that may start on the various online media and elsewhere?
  • What is a ‘dark site'?
  • What is the difference between a ‘cobra' crisis and ‘boa constrictor' issue?
  • Can you recover your reputation if its been damaged?
  • How best to measure whether your response to a crisis has been successful?
  • What crisis & issue management arrangements smaller firms can put in place.
Purchase the full interview from Roger's store.


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Guiding executives and organisations to achieve their full potential
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Copyright 2001 - 2010 Roger Edward Jones
Roger's Bio

Roger's focus:  Guiding executives and organisations to unlock their potential and maximise their performance. Business established in 2001.  Previous: 20 years progressive business experience to senior leadership roles. MBA degree (Cranfield),  Conducted business in over 40 countries.  For more details click here.

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