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BRANDING – Podcast - A ‘double bill’ featuring interviews with Cheryl Giovannoni President, Europe and Managing Director, London of Landor and Simon Knox, Professor of Brand Marketing at the Cranfield School of Management.
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To listen now click here: (duration - 5 minutes approx): or you can download this podcast. If you want your product or service to stand out from the crowd and to be the preferred choice of your customers then you must create an effective brand. The full interview programme is available for purchase from Roger's store and lasts approximately 50 minutes. It features interviews with Cheryl Giovannoni President, Europe and Managing Director, London of Landor and Simon Knox Professor of Brand Marketing at the Cranfield School of Management.  Landor Associates is the world's leading strategic brand and creative design consultancy. Partnering with clients, Landor drives business transformation and business performance by creating brands that are more innovative, progressive and dynamic than their competitors. Professor Simon Knox is a consultant to a number of multinational companies. Upon graduating, he followed a career in the marketing of international brands with Unilever plc in a number of senior marketing roles in both detergents and foods. Since joining Cranfield, Simon has published over 100 papers and books on strategic marketing and branding and is a regular speaker at international conferences.The topics we discuss in the full interview programme include:
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Roger's BioRoger's focus: Guiding executives and organisations to unlock their potential and maximise their performance. Business established in 2001. Previous: 20 years progressive business experience to senior leadership roles. MBA degree (Cranfield), Conducted business in over 40 countries. For more details click here. Client ListAcademy for Chief Executives, Accenture, Alliance & Leicester (Banco Santander), Amadeus IT, Amdocs, Anthony Nolan Trust, Anya Hindmarch Ltd, Association of MBAs, Atkins Management Consultants, Avon Cosmetics, B&Q, Bloomsbury Financial Planning, Cisco, Cranfield School of Management Alumni Association, Deutsche Bank, Diageo, DSG, Eon, ERM, Ernst & Young, Freeport plc, IBM, Institute of Directors, Leo Burnett, LifeFitness, Logispring, Mondex, Mizuho Corporate Bank, MW Kellogg, OMD (Omnicom), PaperlinX, Pentland Group, Pictet Asset Management, PPL, Pritchitts, Richmond Events, Russell Reynolds Associates, SAP, Shell International, Shelter, Siemens, Smith & Williamson, Steamship Insurance, Warehouse Group, Winmark and World Hotels. What Clients SayRoger is a first class coach who delivers more value than you expect.
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